How To Use Free Internet Tools To Attract Your Targeted Audience To You

>> Monday, September 7, 2009

Imagine if you had a book about, say, preventing most major diseases before they start by making a few simple changes in your diet, or something like that, and it became a #1 best seller on the New York Times list, which is read by over 1 million people everyday and over 1.4 million people on Sundays. Wouldn't that take your business to a whole new level?

Or if you had your own radio talk show, or always being in the News each night would that help your business grow?

Well you do have your own Radio Talk Show, do have your own Newspaper, it's the Internet!

Say you were interviewed on the Oprah Winfrey show, which averages about 8 million viewers per airing, about how more and more people are leaving the traditional 9-5 rat race and are instead making the commute from the bedroom to their computer for their main source of income.

Or what if you had a regular column in a popular home based business magazine, or maybe even your own radio show, where you gave people tips and techniques on how to work from home. Do you think that you'd ever have to prospect another waitress again? Do you think you'd ever have to make another cold call?

Do you think you'd still have a problem with respect and credibility or getting people to take you seriously? I don't need to tell you that best selling authors or people who appear on popular TV or radio shows have tremendous power and influence. All they have to do is put their name on something and it sells like hotcakes.

Being a recognized expert makes you sought-after and highly desirable to your target audience. And it gives you the power to recommend anything to your prospects and have them scramble to buy it! This is the power that teaching gives you.

If you haven't begun taking your business online yet you should. The internet has made this power available to anyone for free. And I do mean anyone. Now even the most inexperienced newbie on the tightest shoe-string budget can implement large-scale marketing techniques that used to cost thousands of dollars - techniques that were basically "off limits" to the average person 10-20 years ago.

By the way, this is the reason you've been taught to use one-to-one marketing to build your business. It's supposedly easier and because the "little guy" can't do marketing like the "big boys" can. Neither of which is true.

This is why the internet has changed the rules of how sales and marketing are done forever. It's essentially created Mass Communication 2.0 by allowing anyone to be their own publisher or have their own TV show overnight. When you cut through all the noise and confusion, all these internet marketing and traffic generation methods are just different ways to distribute (ie - publish) your information.

Having a blog (Wordpress, Blogger) is similar to having your ow regular column in a newspaper or magazine, except it's free and you don't have to meet any editor's requirements. Your articles or posts can be as long or as short as you want.

I have so much I want to share with you on developing your personal and marketing skills but it's way too much valuable content to post here in this article. So if you found my article interesting and want to educate yourself more than pickup my free ebook that will tell you the whole story.

To your success!
Frank Osorio

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