Sony VAIO X stars in esoteric promo video

We'd have much rather gotten a VAIO X video promising us an upgrade to CULV internals over the Atom in the demo units, but instead we're getting tinkling pianos and sword-based visual metaphors. At least there's a hint of an "autumn" release date, we suppose
http://www.youtube.com/watch?v=d8_eCoWfdFA